What is Mobile Marketing?
Mobile Marketing involves communicating with the consumer via cellular (or mobile) device, either to send a simple marketing message, to introduce them to a new audience participation-based campaign or to allow them to visit a mobile website.
Some of the tools of the trade and a few of the concepts We work with are:
- Multimedia Messaging Services (MMS)
- Unstructured Supplementary Service Data (USSD)
- Bluetooth, Wireless and Infrared
- Mobile Internet and Social Media
- Mobile Applications
Mobile connectivity not only enables people to connect to the Internet via a cellular telephone, PDA or other gadget, but also consolidates the different communication channels in a simple, yet effective, medium.
Cheaper than traditional means for both the consumer and the marketer - and easy enough for almost any age group to understand and engage with - Mobile Marketing really is a streamlined version of traditional eMarketing.
Markets Served
Serving a wide variety of markets, clients use SMSCast to enhance the way they communicate quickly with patrons across a variety of channels.
MEDIA
SMSCast serves hundreds of television stations, newspapers and radio stations by helping them build mobile communities they can reach quickly when news breaks. In addition, news tips, polling and advertiser-sponsored voting interactive campaigns encourage instant interaction with viewers, readers and listeners.
EDUCATION
SMSCast is used by hundreds of schools, from early childhood education, to K-12, to colleges & universities across the United States. Schools keep patrons updated with information including emergencies, closings, early dismissals, event reminders and sports scores.
ENTERPRISE
SMSCast is easily configured to meet the demands of any business. The application is widely used by churches & faith-based organizations, sports teams & leagues, unions and many small-to-medium sized businesses providing mobile alerts and updates when needed.
PUBLIC SAFETY
Law enforcement, fire & rescue, and emergency management agencies use SMSCast to provide effective day-to-day public safety information, including pre- and post-emergency communication to citizens in their communities.
HOSPITALITY
Businesses like restaurants, bars, and movie theaters use SMSCast to increase revenue with mobile coupon offers and Text2Win campaigns.
NOT-FOR-PROFIT ORGANIZATIONS
Not-for-profit organizations use SMSCast to communicate with
staff and donors, as well as using a special fundraising feature that enables instant mobile giving campaigns by texting a keyword to a short code.